Nike Snowboarding: Hadar
Brad Kremer hat im Auftrag von Nike Snowboarding dieses fabelhafte Video kreiert.
Verwendet wurde eine Technik die sich ’tilt shift time lapse photography’ nennt, welche das Verschieben (engl.: Shift) und das Verschwenken (engl.: Tilt) des Linsensystems gegenüber der Filmebene beinhaltet.
Laura Hadar, die auch Teil des Capita Snowboarding Teams ist, und der Nike Zoom Force 1, werden hier auf eine sehr unterhaltsame und kreative Weise mal etwas anders portraitiert.
Brad Kremer schreibt auf seiner Vimeo Seite folgendes zur Entstehung und der Idee hinter dem Projekt:
I went to Nike with an idea. The idea started as a way to showcase multiple athletes in different sports using tilt shift time lapse photography and composting. After talking with Nike about what they were looking for we decided to narrow it down to one sport and one athlete. In comes Laura Hadar and snowboarding.
We had a general storyboard to follow. But as the piece was so complex visually we had to sort of just shoot and see what we got almost. And boy did we get a lot. It took weeks to organize the footage and to find a path. To connect one shot with another and then another until we finally had a rough sketch of a final story.
Once all the footage was shot and logged we only need one final group of shots to complete the piece. The snowboarding. Unfortunately Laura was injured at the end of the season and we had to postpone the final shoot.
This actually may have been a blessing in disguise. It gave us the opportunity to really dig in and refine the look and feel of the piece.
What we ended up with is something that we are very proud of. Something fresh and new. Something exciting.
Enjoy ‘n’ Cheers
